Once you have a manuscript that’s polished and published, implementing a book marketing plan is the natural next step. A lot of writers underestimate how important this part of the process is. If you can get your book marketing strategy right, your career or business will go to the next level. Market a book poorly, and no one in your intended target market will even see it.
Make no mistake, when you’re putting together a book marketing plan, there are lots of different avenues to choose from. However, we have experience in the publishing and dedicated marketing specialists on staff to help you That’s why we were able to put together a checklist to help you design a great book marketing plan.
There are several good reasons that we put this at the top of our list. Number one, you can’t ignore social media if you hope to give your book the exposure and your business the credibility you want. Number two, you don’t want to cast the net too wide. Decide what social media tools are best for the kind of book you’ve written. A good way to do that is to find out where your target market likes to post.
For example, it won’t do you any good to have a Twitter account promoting your book if people who might buy what you’ve got to sell don’t go there. For example, if you’re selling business and office equipment and you’ve written a book about the best choices to make, Linkedin is your best bet. Having a website is another foundation for a good book marketing plan.
Plan A Sequel
One of the best ways to have a solid book marketing plan is to plan for more than one book. The whole idea behind publishing a manuscript is to position yourself as an expert. One of the best ways to do that is to make it well-known that you’re planning on following up your book with a more in-depth discussion of the topic at hand.
One of the other avenues that you need to focus on is consistency. This is especially true in social media because it’s important to understand when your target market is online and to post when they will see it.
If you consider an overlap between print, digital, and other forms of media, you’ll be well on your way to success. For example, if you’re lucky enough to do a radio spot, you should mention the last post that you placed on social media so people will go there.