We always feel that transparency is the best the best course of action, and that’s why we wanted to write a blog about the truth about book publishing. It doesn’t matter whether you are a company that’s been around for years, or an entrepreneur with a start-up business. You have an important business story to tell, and writing a book is one of the best ways to position yourself as an expert in your field

Here are some of the facts when it comes to the truth about book publishing.

  • A book gives you credibility to position yourself as an expert in your field. When you get the respect you deserve as a professional or small business owner, your ROI will increase. Look at it this way: Wouldn’t you be more likely to buy from someone who’s written a book about a product after you’ve read a book written by that person? It’s important to remember that brand-new customers are always more than likely to take your advice or buy your product and service if you are an established author.
  • If you own a small business, you know that one of the other problems you face is getting media attention. That’s why a big part of the truth about book publishing includes the fact that you get excellent advertising and exposure by becoming an author. If you take a look online or read the literature, you’ll see that books get excellent exposure in reviews and features. What’s more, the people who write them also make outstanding television and radio guests on their chosen subject. Experts are always in demand, and a book is a wonderful way to establish yourself as an expert.
  • One of the things that professionals and small business owners don’t realize at first is this: when they publish a book, there are other multiple streams of revenue that are associated with it. Writing a book also adds to your status within your target market and can often lead to consulting fees, paid speaking engagements, and workshops, among others

One of the other big advantages to writing a book is the fact that you can increase your online exposure tenfold. With a variety of different marketing techniques including social media, you can market your book online to great success

In the end, it’s all about working smarter and not necessarily harder. Once you hire the right company to publish a book, you’ll even find residual income that lasts for months and quite often years. There is a lot more to the truth about book publishing, but it’s easier to than you might have imagined. Just get in touch!